About Be-Je Designs

About Bea
Beatrice Jaffe, owner and founder of Be-Je Designs, is living proof that it’s never too late to make your dreams come true. A dynamic business woman and entrepreneur, Bea followed her instincts and built, from the ground up, one of the largest wholesale jewelry companies today. For the past twenty years, Be-Je Designs has been Bea’s favorite passion and greatest success story. With her vivacious personality and flair for style, it’s no surprise that Bea has made a career out of making women look and feel fabulous. Bea states, “My clients know that Be-Je Designs is more than just a business to me. It’s something I truly love and take pride in.” Due to Bea’s outstanding dedication and talent, Be-Je’s line has expanded throughout the United States, Canada and Europe. Her “look of real” designs have also been featured in In Style, Glamour, Teen Prom and Mis Quince, to name a few, as well as Neiman Marcus, Harold’s, Ross Simon, Signals, and Room Service Home. Bea’s unique pieces have also adorned the women of daytime television, including “As the World Turns” and “All My Children.” In 2006, Bea was nominated for the “Diva” Award. Elegant and timeless, Be-Je Designs offers a style for women of all ages and each piece is created to exude a look of pure sophistication and authenticity. As a successful designer and business owner, Bea Jaffe can honestly say she is living out her greatest dream.

Bea's Advice for the Season
Gold is becoming evermore important in accessories with different finishes such as matte gold being number one. However, gold and/or silver with clear cubic zirconia stones and Swarovski crystals are still leaders in Be-Je’s collection. Bracelets are this season's leader. Wearing gold and silver together or all gold or all silver with some crystal bangles will add luster and make them pop. This will surely bring your customer back to keep adding to their collection. “Just remember, it’s all about bringing them back for more,” says Bea. I see a large trend leaning toward dark metals with clear crystals or cz’s. This European look is catching and selling very well. Take a look at our new collection in our catalog section.

Selling Advice
When setting up your showcase keep in mind that metal finishes such as gold look best together. Silver should always be shown as a group. Also, stone colors should be grouped together. Don’t confuse the customer's eye by mixing different storylines together, such as the look of real and or beaded pieces. Each look should stand out by itself which will boost sales tremendously.